Why W.Y.B?

Ed Wright is an accomplished entrepreneur with a track record of turning ideas into thriving businesses. He launched his first venture, Video Realities, Inc., in the early 1970s, leveraging emerging video technologies to help real estate agents showcase properties more efficiently. Despite limited financing, Ed developed his marketing prowess by successfully attracting investors to fund ambitious projects, including a local ski area.

Eager for new opportunities, Ed created E & S Enterprises, Inc., featuring Felicity Glycerin Soap, which disrupted traditional retail channels through bold innovations and a proactive sales approach. His confidence in seeking out big wins led to distribution deals with major chains, resulting in exponential growth before ultimately learning the hard lessons of business acquisitions. Undeterred, Ed acquired US Audio and rebranded it as Capture Technologies, diversifying product lines to mitigate risk and expand profit margins. Thanks to his leadership, Capture Technologies grew into an employee-owned venture, eventually selling to a trusted partner while preserving jobs and customer relationships.

Guided by a “never stop learning” philosophy, Ed’s willingness to adapt, remain flexible, and always ask for the sale drives his continued success. Through Wright Your Business, he offers his expertise to clients seeking growth, resilience, and business insights.

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